On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.

An exhibition area, a show coffee roastery, an organic bakery and supermarket, gastronomy as well as a yoga and cooking studio on three floors will house the new visitor centre, which Rapunzel plans to open in 2022. The outdoor areas are to be used for relaxation or a picnic on the way south. According to the company, it is investing 25 million euros in the visitor centre; the centre is expected to attract 150,000 visitors annually, creating 50 jobs.

In the museum and exhibition area, knowledge about healthy nutrition and ecology is to be conveyed. “It is all about communicating the values and topics such as humanity, joy, sustainability and organic farming, for which Rapunzel stands, to the outside world”, Joseph Wilhelm, founder and managing director of Rapunzel, is quoted in the magazine of the organic food producer.

During construction, the architects haascookzemmrich Studio 2050 integrated ecological criteria. For example, a deep-drawn roof with glazed clay tiles is to make air conditioning superfluous. According to Rapunzel, as many building materials as possible come from the region and are each subjected to an eco-balance in order to keep the ecological footprint as small as possible.