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Author: Peter Schneider

Lidl starts campaign with Bioland products
4-3-en SELLING Sustainability Trade 

Lidl Focuses on Bioland Farmers

4. August 202011. August 2020 Peter Schneider

The discounter Lidl wants to sensitize consumers to the added value of local and high-quality organic products. For this purpose, the company is running a campaign to help farmers make a big impression.

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Kaufland is now a member of Demeter
4-3-en Associations Current topics SELLING Strategy Sustainability 

Kaufland Is a Member of Demeter

3. August 20206. August 2020 Peter Schneider

The Kaufland food chain has expanded its cooperation with Demeter and is now a member of the Bio-Verband. Demeter wants to create more sales opportunities for its farmers and win customers who usually only buy from conventional food retailers. The Federal Association for Natural Foods and Natural Products is critical of this.

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Ministry of Agriculture involves practitioners in the development of the Agricultural Strategy 2035 bindet Praktiker bei Entwicklung der Ackerbaustrategie 2035 ein
1-2-en Market Research Politics PRODUCING Strategy 

Online Survey on Agricultural Strategy

31. July 20206. August 2020 Peter Schneider

The Federal Ministry of Agriculture offers farmers, scientists, agricultural and environmental associations to participate online in the development of the “Agricultural Strategy 2035”.

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Bioland partner to better integrate producers, processors and traders
3-4-en Associations Current topics Economics Experts MARKETING 

Bioland Partner Association Newly Founded

30. July 20206. August 2020 Peter Schneider

The Bioland market partners have founded a further association as a subdivision of the Bioland association: the Bioland Partner association. This is intended to ensure that manufacturers, processors and traders are more closely integrated into the association’s work.

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Isabell Kuhl from Alnatura pleads for openness towards new packaging
4-3-en Current topics Packaging SELLING 

“Reusable Must Grow”

29. July 202023. July 2020 Peter Schneider

Being open to alternative packaging materials, but taking a close look at their ecological balance sheet: This is what Isabell Kuhl, deputy head of department in quality management at Alnatura,

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Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars
4-3-en Packaging SELLING Sustainability Trade 

Even More Deposit Glass at Alnatura

28. July 20206. August 2020 Peter Schneider

Now Alnatura also offers ketchup, lentils, rice and cane sugar in a deposit jar. The company is thus once again focusing on recycling management. Step by step, Alnatura intends to further expand the use of returnable glass in its product range.

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Rapunzel wants to make it possible to experience bio with the new visitor centre
4-3-en Current topics Economics SELLING Strategy Sustainability 

Rapunzel Builds Visitor Centre

27. July 202023. July 2020 Peter Schneider

On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.

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Garnier presents the extensive Green Beauty sustainability programme
4-3-en Cosmetics Current topics Packaging SELLING Sustainability 

“Green Beauty” at Garnier

24. July 20204. August 2020 Peter Schneider

By 2025, the Garnier brand, which belongs to L’Oréal, wants to do without 100 percent of the use of new plastic in packaging. One step along the way: In the “Garnier BIO” line, the caring organic hemp gel cream now uses a cosmetic tube partly made of paper.

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Experts advise vaccination against boar taint
1-2-en Agriculture PRODUCING 

Initiative for Vaccination Against Boar Taint

23. July 202011. August 2020 Peter Schneider

 The Länderarbeitsgemeinschaft Ökologischer Landbau (LÖK) has spoken out against immunocastration in the course of the discussion on anaesthetic-free piglet castration. Associations and corporations are now vehemently demanding that vaccination against boar odour will be further permitted.

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Henkel breaks new ground in natural cosmetics
3-4-en Cosmetics Current topics MARKETING Packaging Sustainability 

Pilot Project from Henkel and Amazon

22. July 20204. August 2020 Peter Schneider

The natural cosmetics brand N.A.E., which belongs to Henkel Beauty Care, started an e-commerce pilot project with Amazon. With less packaging material and optimized supply chain processes, the brand intends to further emphasize its commitment to sustainability.

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  • ← Previous

Regional

  • Regionality offers new marketing opportunities

    An Opportunity for New Forms of Value Creation

    10. February 202013. February 2020 Peter Schneider
  • Eco instead of ego Organic industry campaign for more sustainability

    “We’re the Ecos and We Need You!”

    10. February 202014. February 2020 Peter Schneider
  • BÖLN helps to promote value creation

    Added Value Is Promoted

    10. February 202013. February 2020 Peter Schneider
  • BÖLN wants to strengthen ecological agriculture and food industry

    Strengthening Organic Farming

    10. February 202013. February 2020 Peter Schneider

Trade

  • Lidl starts campaign with Bioland products

    Lidl Focuses on Bioland Farmers

    4. August 202011. August 2020 Peter Schneider
  • Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars

    Even More Deposit Glass at Alnatura

    28. July 20206. August 2020 Peter Schneider
  • BÖLN finances online tool key figures for direct marketing

    Evaluate Farm Shop From a Business Perspective

    15. July 20206. August 2020 Peter Schneider
  • Natural cosmetics company Weleda starts with City Spa Hamburg

    Weleda Opens Second City Spa

    17. June 202011. June 2020 Peter Schneider

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Experts

  • Bioland partner to better integrate producers, processors and traders

    Bioland Partner Association Newly Founded

    30. July 20206. August 2020 Peter Schneider
  • Bitkom expert Andreas Schweikert on digitization in agriculture

    “Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

    21. July 202023. July 2020 Peter Schneider
  • Inga Günther calls for animal and nature conservation to be seen in a cycle

    “Fierce discourse in the organic industry”

    16. June 202011. June 2020 Peter Schneider
  • Nadja Holland on the strategy of Weleda AG

    Ethical Procurement as a Competitive Advantage

    9. June 202011. June 2020 Peter Schneider

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