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Experts

Bioland partner to better integrate producers, processors and traders
3-4-en Associations Current topics Economics Experts MARKETING 

Bioland Partner Association Newly Founded

30. July 20206. August 2020 Peter Schneider

The Bioland market partners have founded a further association as a subdivision of the Bioland association: the Bioland Partner association. This is intended to ensure that manufacturers, processors and traders are more closely integrated into the association’s work.

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Bitkom expert Andreas Schweikert on digitization in agriculture
1-2-en Agriculture Experts PRODUCING Strategy Sustainability 

“Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

21. July 202023. July 2020 Peter Schneider

Andreas Schweikert, agriculture officer of the digital association Bitkom, on the interaction between ecology and technology and the challenges that digital developments bring with them in agriculture – such as the serious danger from hackers.

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Inga Günther calls for animal and nature conservation to be seen in a cycle
3-4-en Current topics Experts MARKETING Sustainability 

“Fierce discourse in the organic industry”

16. June 202011. June 2020 Peter Schneider

Inga Günther, managing director of Ökologische Tierzucht GmbH (ÖTZ), is committed to the rearing of male chicks. For her, animal and nature conservation is always to be seen in a cycle. This is in line with the ÖTZ, a co-operation between Demeter and Bioland.

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Nadja Holland on the strategy of Weleda AG
3-4-en Cosmetics Current topics Economics Experts MARKETING Packaging Strategy 

Ethical Procurement as a Competitive Advantage

9. June 202011. June 2020 Peter Schneider

In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.

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Study proves: Young people hardly drink organic wine
4-3-en Experts SELLING Trade 

“Young People Hardly Buy Organic Wine”

2. June 20205. June 2020 Peter Schneider

Katherine Hauck is doing her doctorate on the acceptance of organic wine in Germany. She has discovered that young people usually buy it only by chance. However, explanations about the cultivation and processing of the organically produced wine increase the willingness to buy.

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Bioland President Jan Plagge demands ambitious goal for organic farming
1-2-en Associations Current topics Experts PROCESSING Strategy Sustainability 

Jan Plagge: “20 Percent Organic Farming is Our Minimum Target

26. May 202011. June 2020 Peter Schneider

In an interview, Bioland President Jan Plagge reports on the positive effects and challenges of the Corona pandemic, strategies with regard to climate change – especially the increasing drought – and the initiative for the breeding of dual-purpose chickens.

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Bölw boss Röhrig wants to postpone new organic law
4-3-en Experts MARKETING Politics 

“Move New Organic Law”

26. May 202011. June 2020 Peter Schneider

Peter Röhrig, Managing Director of the Bund Ökologische Lebensmittelwirtschaft, advocates that the new basic organic regulation should not come into force until January 2022. The virus crisis would make it impossible to implement the already delayed schedule. The signals are positive.

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Otmar Seibert fights against loss of agricultural land
2-1-en Experts PRODUCING StadtLandBio 

Prof. Dr. Otmar Seiber: “Consumers Bear Responsibility”

10. February 202013. February 2020 Peter Schneider

Prof. Dr. Otmar Seiber of the research group Agricultural and Regional Development Triesdorf GbR (ART) advocates the revaluation of regional products in order to stop the creeping loss of agricultural land.

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Kathrin Jäckel from BNN demands more eco instead of ego
4-3-en Associations Biofach Experts MARKETING Sustainability 

Kathrin Jäckel: “We Need More Eco and Less Ego”

10. February 202013. February 2020 Peter Schneider

Posters, social media and a cinema spot – “Eco instead of ego” (Öko statt Ego) is gaining momentum. Kathrin Jäckel, head of the campaign office at BNN, answers questions about measures and expectations.

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Regional

  • Regionality offers new marketing opportunities

    An Opportunity for New Forms of Value Creation

    10. February 202013. February 2020 Peter Schneider
  • Eco instead of ego Organic industry campaign for more sustainability

    “We’re the Ecos and We Need You!”

    10. February 202014. February 2020 Peter Schneider
  • BÖLN helps to promote value creation

    Added Value Is Promoted

    10. February 202013. February 2020 Peter Schneider
  • BÖLN wants to strengthen ecological agriculture and food industry

    Strengthening Organic Farming

    10. February 202013. February 2020 Peter Schneider

Trade

  • Lidl starts campaign with Bioland products

    Lidl Focuses on Bioland Farmers

    4. August 202011. August 2020 Peter Schneider
  • Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars

    Even More Deposit Glass at Alnatura

    28. July 20206. August 2020 Peter Schneider
  • BÖLN finances online tool key figures for direct marketing

    Evaluate Farm Shop From a Business Perspective

    15. July 20206. August 2020 Peter Schneider
  • Natural cosmetics company Weleda starts with City Spa Hamburg

    Weleda Opens Second City Spa

    17. June 202011. June 2020 Peter Schneider

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Experts

  • Bioland partner to better integrate producers, processors and traders

    Bioland Partner Association Newly Founded

    30. July 20206. August 2020 Peter Schneider
  • Bitkom expert Andreas Schweikert on digitization in agriculture

    “Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

    21. July 202023. July 2020 Peter Schneider
  • Inga Günther calls for animal and nature conservation to be seen in a cycle

    “Fierce discourse in the organic industry”

    16. June 202011. June 2020 Peter Schneider
  • Nadja Holland on the strategy of Weleda AG

    Ethical Procurement as a Competitive Advantage

    9. June 202011. June 2020 Peter Schneider

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