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Packaging

Isabell Kuhl from Alnatura pleads for openness towards new packaging
4-3-en Current topics Packaging SELLING 

“Reusable Must Grow”

29. July 202023. July 2020 Peter Schneider

Being open to alternative packaging materials, but taking a close look at their ecological balance sheet: This is what Isabell Kuhl, deputy head of department in quality management at Alnatura,

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Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars
4-3-en Packaging SELLING Sustainability Trade 

Even More Deposit Glass at Alnatura

28. July 20206. August 2020 Peter Schneider

Now Alnatura also offers ketchup, lentils, rice and cane sugar in a deposit jar. The company is thus once again focusing on recycling management. Step by step, Alnatura intends to further expand the use of returnable glass in its product range.

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Garnier presents the extensive Green Beauty sustainability programme
4-3-en Cosmetics Current topics Packaging SELLING Sustainability 

“Green Beauty” at Garnier

24. July 20204. August 2020 Peter Schneider

By 2025, the Garnier brand, which belongs to L’Oréal, wants to do without 100 percent of the use of new plastic in packaging. One step along the way: In the “Garnier BIO” line, the caring organic hemp gel cream now uses a cosmetic tube partly made of paper.

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Henkel breaks new ground in natural cosmetics
3-4-en Cosmetics Current topics MARKETING Packaging Sustainability 

Pilot Project from Henkel and Amazon

22. July 20204. August 2020 Peter Schneider

The natural cosmetics brand N.A.E., which belongs to Henkel Beauty Care, started an e-commerce pilot project with Amazon. With less packaging material and optimized supply chain processes, the brand intends to further emphasize its commitment to sustainability.

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Nadja Holland on the strategy of Weleda AG
3-4-en Cosmetics Current topics Economics Experts MARKETING Packaging Strategy 

Ethical Procurement as a Competitive Advantage

9. June 202011. June 2020 Peter Schneider

In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.

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Cupper increases tea sales thanks to innovative packaging
4-3-en Current topics Economics Packaging SELLING 

British High Flyer

4. June 202011. June 2020 Peter Schneider

The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.

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Demeter looks back on an eventful year
3-4-en Economics MARKETING Packaging Sustainability Trade 

Growth In All Areas

29. May 202011. June 2020 Peter Schneider

Demeter presents the development report 2019/2020. Under the motto “Sharpening the profile” it takes stock of a positive development in biodynamic farming. The increasing demand is also reflected in the social media.

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New regulation for sugar in infant teas
4-3-en Current topics Packaging SELLING 

Sweetening of Infant and Toddler Teas Prohibited

28. May 202011. June 2020 Peter Schneider

The Federal Council has passed an ordinance banning the sweetening of children’s teas. In the past, instant teas in particular have come under fire because of their high sugar content. Although the organic industry has long been setting a good example, it must also react.

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Anchors and arguments: Brands need messages
4-3-en Current topics MARKETING Packaging Strategy 

How Organic Brands Send Clear Messages

13. May 202011. June 2020 Peter Schneider

The competitive environment for organic products has also changed along with the sales structure. In addition, more and more conventional brands are using the classic image and design language of organic products. Organic producers have to develop a new visual identity in order to be perceived as credible and attractive.

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Stefan Siemer of Weleda on the development of the natural cosmetics market
2-1-en Cosmetics Current topics Packaging PROCESSING Vivaness 

“All of Us Have Let This Slide for Far Too Long”

18. February 20205. June 2020 Peter Schneider

Dr Stefan Siemer, Head of Corporate Sustainability at the internationally operating Weleda AG from Arlesheim, Switzerland, explains what he expects for the current fiscal year and which topic the industry has not addressed early enough.

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  • ← Previous

Regional

  • Regionality offers new marketing opportunities

    An Opportunity for New Forms of Value Creation

    10. February 202013. February 2020 Peter Schneider
  • Eco instead of ego Organic industry campaign for more sustainability

    “We’re the Ecos and We Need You!”

    10. February 202014. February 2020 Peter Schneider
  • BÖLN helps to promote value creation

    Added Value Is Promoted

    10. February 202013. February 2020 Peter Schneider
  • BÖLN wants to strengthen ecological agriculture and food industry

    Strengthening Organic Farming

    10. February 202013. February 2020 Peter Schneider

Trade

  • Lidl starts campaign with Bioland products

    Lidl Focuses on Bioland Farmers

    4. August 202011. August 2020 Peter Schneider
  • Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars

    Even More Deposit Glass at Alnatura

    28. July 20206. August 2020 Peter Schneider
  • BÖLN finances online tool key figures for direct marketing

    Evaluate Farm Shop From a Business Perspective

    15. July 20206. August 2020 Peter Schneider
  • Natural cosmetics company Weleda starts with City Spa Hamburg

    Weleda Opens Second City Spa

    17. June 202011. June 2020 Peter Schneider

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Experts

  • Bioland partner to better integrate producers, processors and traders

    Bioland Partner Association Newly Founded

    30. July 20206. August 2020 Peter Schneider
  • Bitkom expert Andreas Schweikert on digitization in agriculture

    “Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

    21. July 202023. July 2020 Peter Schneider
  • Inga Günther calls for animal and nature conservation to be seen in a cycle

    “Fierce discourse in the organic industry”

    16. June 202011. June 2020 Peter Schneider
  • Nadja Holland on the strategy of Weleda AG

    Ethical Procurement as a Competitive Advantage

    9. June 202011. June 2020 Peter Schneider

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