“Reusable Must Grow”
Being open to alternative packaging materials, but taking a close look at their ecological balance sheet: This is what Isabell Kuhl, deputy head of department in quality management at Alnatura,
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Packaging
Even More Deposit Glass at Alnatura
Now Alnatura also offers ketchup, lentils, rice and cane sugar in a deposit jar. The company is thus once again focusing on recycling management. Step by step, Alnatura intends to further expand the use of returnable glass in its product range.
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“Green Beauty” at Garnier
By 2025, the Garnier brand, which belongs to L’Oréal, wants to do without 100 percent of the use of new plastic in packaging. One step along the way: In the “Garnier BIO” line, the caring organic hemp gel cream now uses a cosmetic tube partly made of paper.
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Pilot Project from Henkel and Amazon
The natural cosmetics brand N.A.E., which belongs to Henkel Beauty Care, started an e-commerce pilot project with Amazon. With less packaging material and optimized supply chain processes, the brand intends to further emphasize its commitment to sustainability.
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Ethical Procurement as a Competitive Advantage
In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.
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British High Flyer
The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.
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Growth In All Areas
Demeter presents the development report 2019/2020. Under the motto “Sharpening the profile” it takes stock of a positive development in biodynamic farming. The increasing demand is also reflected in the social media.
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Sweetening of Infant and Toddler Teas Prohibited
The Federal Council has passed an ordinance banning the sweetening of children’s teas. In the past, instant teas in particular have come under fire because of their high sugar content. Although the organic industry has long been setting a good example, it must also react.
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How Organic Brands Send Clear Messages
The competitive environment for organic products has also changed along with the sales structure. In addition, more and more conventional brands are using the classic image and design language of organic products. Organic producers have to develop a new visual identity in order to be perceived as credible and attractive.
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“All of Us Have Let This Slide for Far Too Long”
Dr Stefan Siemer, Head of Corporate Sustainability at the internationally operating Weleda AG from Arlesheim, Switzerland, explains what he expects for the current fiscal year and which topic the industry has not addressed early enough.
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