Lidl Focuses on Bioland Farmers
The discounter Lidl wants to sensitize consumers to the added value of local and high-quality organic products. For this purpose, the company is running a campaign to help farmers make a big impression.
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SELLING
Kaufland Is a Member of Demeter
The Kaufland food chain has expanded its cooperation with Demeter and is now a member of the Bio-Verband. Demeter wants to create more sales opportunities for its farmers and win customers who usually only buy from conventional food retailers. The Federal Association for Natural Foods and Natural Products is critical of this.
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“Reusable Must Grow”
Being open to alternative packaging materials, but taking a close look at their ecological balance sheet: This is what Isabell Kuhl, deputy head of department in quality management at Alnatura,
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Even More Deposit Glass at Alnatura
Now Alnatura also offers ketchup, lentils, rice and cane sugar in a deposit jar. The company is thus once again focusing on recycling management. Step by step, Alnatura intends to further expand the use of returnable glass in its product range.
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Rapunzel Builds Visitor Centre
On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.
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“Green Beauty” at Garnier
By 2025, the Garnier brand, which belongs to L’Oréal, wants to do without 100 percent of the use of new plastic in packaging. One step along the way: In the “Garnier BIO” line, the caring organic hemp gel cream now uses a cosmetic tube partly made of paper.
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A Lot of Organic Potential is Wasted in Large Kitchens
German canteens and school canteens still have some catching up to do when it comes to organic food. This is to change. But consistent conversion means more than just exchanging products. A look at neighbouring European countries, which are already further ahead in the field of organic out-of-home catering, can be helpful.
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Evaluate Farm Shop From a Business Perspective
At the end of the day, it’s the numbers that count – whether it’s a new opening or a long-term direct marketing campaign. If you want to analyze the economic strengths and weaknesses of your farm shop, you can use the online tool “KennDi”.
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Weleda Opens Second City Spa
The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
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British High Flyer
The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.
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