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SELLING

Lidl starts campaign with Bioland products
4-3-en SELLING Sustainability Trade 

Lidl Focuses on Bioland Farmers

4. August 202011. August 2020 Peter Schneider

The discounter Lidl wants to sensitize consumers to the added value of local and high-quality organic products. For this purpose, the company is running a campaign to help farmers make a big impression.

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Kaufland is now a member of Demeter
4-3-en Associations Current topics SELLING Strategy Sustainability 

Kaufland Is a Member of Demeter

3. August 20206. August 2020 Peter Schneider

The Kaufland food chain has expanded its cooperation with Demeter and is now a member of the Bio-Verband. Demeter wants to create more sales opportunities for its farmers and win customers who usually only buy from conventional food retailers. The Federal Association for Natural Foods and Natural Products is critical of this.

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Isabell Kuhl from Alnatura pleads for openness towards new packaging
4-3-en Current topics Packaging SELLING 

“Reusable Must Grow”

29. July 202023. July 2020 Peter Schneider

Being open to alternative packaging materials, but taking a close look at their ecological balance sheet: This is what Isabell Kuhl, deputy head of department in quality management at Alnatura,

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Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars
4-3-en Packaging SELLING Sustainability Trade 

Even More Deposit Glass at Alnatura

28. July 20206. August 2020 Peter Schneider

Now Alnatura also offers ketchup, lentils, rice and cane sugar in a deposit jar. The company is thus once again focusing on recycling management. Step by step, Alnatura intends to further expand the use of returnable glass in its product range.

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Rapunzel wants to make it possible to experience bio with the new visitor centre
4-3-en Current topics Economics SELLING Strategy Sustainability 

Rapunzel Builds Visitor Centre

27. July 202023. July 2020 Peter Schneider

On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.

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Garnier presents the extensive Green Beauty sustainability programme
4-3-en Cosmetics Current topics Packaging SELLING Sustainability 

“Green Beauty” at Garnier

24. July 20204. August 2020 Peter Schneider

By 2025, the Garnier brand, which belongs to L’Oréal, wants to do without 100 percent of the use of new plastic in packaging. One step along the way: In the “Garnier BIO” line, the caring organic hemp gel cream now uses a cosmetic tube partly made of paper.

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Commercial kitchens use organic products too rarely
4-3-en Current topics SELLING Strategy 

A Lot of Organic Potential is Wasted in Large Kitchens

16. July 202016. July 2020 Peter Schneider

German canteens and school canteens still have some catching up to do when it comes to organic food. This is to change. But consistent conversion means more than just exchanging products. A look at neighbouring European countries, which are already further ahead in the field of organic out-of-home catering, can be helpful.

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BÖLN finances online tool key figures for direct marketing
4-3-en Economics SELLING Trade 

Evaluate Farm Shop From a Business Perspective

15. July 20206. August 2020 Peter Schneider

At the end of the day, it’s the numbers that count – whether it’s a new opening or a long-term direct marketing campaign. If you want to analyze the economic strengths and weaknesses of your farm shop, you can use the online tool “KennDi”.

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Natural cosmetics company Weleda starts with City Spa Hamburg
4-3-en Cosmetics SELLING Strategy Trade 

Weleda Opens Second City Spa

17. June 202011. June 2020 Peter Schneider

The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.

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Cupper increases tea sales thanks to innovative packaging
4-3-en Current topics Economics Packaging SELLING 

British High Flyer

4. June 202011. June 2020 Peter Schneider

The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.

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  • ← Previous

Regional

  • Regionality offers new marketing opportunities

    An Opportunity for New Forms of Value Creation

    10. February 202013. February 2020 Peter Schneider
  • Eco instead of ego Organic industry campaign for more sustainability

    “We’re the Ecos and We Need You!”

    10. February 202014. February 2020 Peter Schneider
  • BÖLN helps to promote value creation

    Added Value Is Promoted

    10. February 202013. February 2020 Peter Schneider
  • BÖLN wants to strengthen ecological agriculture and food industry

    Strengthening Organic Farming

    10. February 202013. February 2020 Peter Schneider

Trade

  • Lidl starts campaign with Bioland products

    Lidl Focuses on Bioland Farmers

    4. August 202011. August 2020 Peter Schneider
  • Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars

    Even More Deposit Glass at Alnatura

    28. July 20206. August 2020 Peter Schneider
  • BÖLN finances online tool key figures for direct marketing

    Evaluate Farm Shop From a Business Perspective

    15. July 20206. August 2020 Peter Schneider
  • Natural cosmetics company Weleda starts with City Spa Hamburg

    Weleda Opens Second City Spa

    17. June 202011. June 2020 Peter Schneider

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Experts

  • Bioland partner to better integrate producers, processors and traders

    Bioland Partner Association Newly Founded

    30. July 20206. August 2020 Peter Schneider
  • Bitkom expert Andreas Schweikert on digitization in agriculture

    “Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

    21. July 202023. July 2020 Peter Schneider
  • Inga Günther calls for animal and nature conservation to be seen in a cycle

    “Fierce discourse in the organic industry”

    16. June 202011. June 2020 Peter Schneider
  • Nadja Holland on the strategy of Weleda AG

    Ethical Procurement as a Competitive Advantage

    9. June 202011. June 2020 Peter Schneider

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