Sustainable Consumer Goods
The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
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The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.
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Katherine Hauck is doing her doctorate on the acceptance of organic wine in Germany. She has discovered that young people usually buy it only by chance. However, explanations about the cultivation and processing of the organically produced wine increase the willingness to buy.
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The Federal Council has passed an ordinance banning the sweetening of children’s teas. In the past, instant teas in particular have come under fire because of their high sugar content. Although the organic industry has long been setting a good example, it must also react.
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On behalf of Fruchthandel magazine, the German market research institute GfK Consumer Panels asked consumers which retail group made the best impression on them in the fruit and vegetable sector. The winner in the category “Organic products” is once again the Hessian company Tegut.
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Organic farming is growing worldwide. European countries are ahead in terms of the share of organic land in agriculture, as well as in terms of organic market shares and per capita consumption. Scandinavian countries, Austria and Switzerland are leading the way and can also be a model for Germany in opening up new marketing channels such as out-of-home catering.
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The market research company BioVista collects scanner data from 260 organic markets and specialty stores in its retail panel, uses this data to analyse current trends in the organic trade and can thus provide impulses for retailers. The Rapunzel brand and Barista oat drinks by Natumi are very much in vogue.
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The sales of the organic food industry are rising steadily – but there is still plenty of room for improvement. A research project at the University of Kassel is investigating which product groups still have potential and how to persuade buyers of conventional variants to buy organic food.
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Allergens fragrance labelling, nanomaterials, endocrine disruptors – the Scientific Committee on Consumer Safety (SCCS) of the European Union currently has a number of open mandates that could potentially lead to
Read moreSkyr, a traditional Icelandic dairy product, has found its way to Germany. That the trend has come to stay is the unanimous assessment at Biofach in Nuremberg. Irmgard Strobl, Member
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