Sustainable Consumer Goods
The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
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Products of Rossmann’s own brand Enerbio will in future carry the Bioland association logo. For the Rossmann drugstore chain this is already the second cooperation with a growers’ association, for Bioland it is another big step into conventional trade.
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In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.
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In an interview, Bioland President Jan Plagge reports on the positive effects and challenges of the Corona pandemic, strategies with regard to climate change – especially the increasing drought – and the initiative for the breeding of dual-purpose chickens.
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The competitive environment for organic products has also changed along with the sales structure. In addition, more and more conventional brands are using the classic image and design language of organic products. Organic producers have to develop a new visual identity in order to be perceived as credible and attractive.
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For the generation of organic-natives, the Internet and social media are crucial sources of information and assessment instances – this statement is eight years old, but still holds true: “Social media is an important instrument for customer loyalty in the organic industry.
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Those who buy food directly from farmers are following the trend. More and more farmers are therefore marketing their products not only through weekly markets or their own farm shops but are also discovering other innovative possibilities.
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Payback is everywhere, its dissemination is immense. Oekobonus, on the other hand, is picky and focuses entirely on sustainability. With Payback you get points, with Oekobonus you get bees. Today, the new customer loyalty program for the organic sector was presented.
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Rice from Austria? Sounds exotic, which guarantees attention. Anything else you need to be successful can be learned at the start-up ÖsterReis from the Lower Austrian town of Gerasdorf.
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Regional full provision, agriculture based on solidarity, organised as a cooperative: PlantAge takes a different path, but it is well received: In 2019, the company was awarded with the Next Organic Start-up Audience Award.
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