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Strategy

Kaufland is now a member of Demeter
4-3-en Associations Current topics SELLING Strategy Sustainability 

Kaufland Is a Member of Demeter

3. August 20206. August 2020 Peter Schneider

The Kaufland food chain has expanded its cooperation with Demeter and is now a member of the Bio-Verband. Demeter wants to create more sales opportunities for its farmers and win customers who usually only buy from conventional food retailers. The Federal Association for Natural Foods and Natural Products is critical of this.

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Ministry of Agriculture involves practitioners in the development of the Agricultural Strategy 2035 bindet Praktiker bei Entwicklung der Ackerbaustrategie 2035 ein
1-2-en Market Research Politics PRODUCING Strategy 

Online Survey on Agricultural Strategy

31. July 20206. August 2020 Peter Schneider

The Federal Ministry of Agriculture offers farmers, scientists, agricultural and environmental associations to participate online in the development of the “Agricultural Strategy 2035”.

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Rapunzel wants to make it possible to experience bio with the new visitor centre
4-3-en Current topics Economics SELLING Strategy Sustainability 

Rapunzel Builds Visitor Centre

27. July 202023. July 2020 Peter Schneider

On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.

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Bitkom expert Andreas Schweikert on digitization in agriculture
1-2-en Agriculture Experts PRODUCING Strategy Sustainability 

“Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

21. July 202023. July 2020 Peter Schneider

Andreas Schweikert, agriculture officer of the digital association Bitkom, on the interaction between ecology and technology and the challenges that digital developments bring with them in agriculture – such as the serious danger from hackers.

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Commercial kitchens use organic products too rarely
4-3-en Current topics SELLING Strategy 

A Lot of Organic Potential is Wasted in Large Kitchens

16. July 202016. July 2020 Peter Schneider

German canteens and school canteens still have some catching up to do when it comes to organic food. This is to change. But consistent conversion means more than just exchanging products. A look at neighbouring European countries, which are already further ahead in the field of organic out-of-home catering, can be helpful.

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Natural cosmetics company Weleda starts with City Spa Hamburg
4-3-en Cosmetics SELLING Strategy Trade 

Weleda Opens Second City Spa

17. June 202011. June 2020 Peter Schneider

The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.

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Rossmann's own brand Enerbio will bear the Bioland association logo in future
4-3-en Associations Economics Strategy Trade 

Bioland Cooperates With Rossmann

10. June 202011. June 2020 Peter Schneider

Products of Rossmann’s own brand Enerbio will in future carry the Bioland association logo. For the Rossmann drugstore chain this is already the second cooperation with a growers’ association, for Bioland it is another big step into conventional trade.

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Nadja Holland on the strategy of Weleda AG
3-4-en Cosmetics Current topics Economics Experts MARKETING Packaging Strategy 

Ethical Procurement as a Competitive Advantage

9. June 202011. June 2020 Peter Schneider

In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.

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Bioland President Jan Plagge demands ambitious goal for organic farming
1-2-en Associations Current topics Experts PROCESSING Strategy Sustainability 

Jan Plagge: “20 Percent Organic Farming is Our Minimum Target

26. May 202011. June 2020 Peter Schneider

In an interview, Bioland President Jan Plagge reports on the positive effects and challenges of the Corona pandemic, strategies with regard to climate change – especially the increasing drought – and the initiative for the breeding of dual-purpose chickens.

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Anchors and arguments: Brands need messages
4-3-en Current topics MARKETING Packaging Strategy 

How Organic Brands Send Clear Messages

13. May 202011. June 2020 Peter Schneider

The competitive environment for organic products has also changed along with the sales structure. In addition, more and more conventional brands are using the classic image and design language of organic products. Organic producers have to develop a new visual identity in order to be perceived as credible and attractive.

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  • ← Previous

Regional

  • Regionality offers new marketing opportunities

    An Opportunity for New Forms of Value Creation

    10. February 202013. February 2020 Peter Schneider
  • Eco instead of ego Organic industry campaign for more sustainability

    “We’re the Ecos and We Need You!”

    10. February 202014. February 2020 Peter Schneider
  • BÖLN helps to promote value creation

    Added Value Is Promoted

    10. February 202013. February 2020 Peter Schneider
  • BÖLN wants to strengthen ecological agriculture and food industry

    Strengthening Organic Farming

    10. February 202013. February 2020 Peter Schneider

Trade

  • Lidl starts campaign with Bioland products

    Lidl Focuses on Bioland Farmers

    4. August 202011. August 2020 Peter Schneider
  • Allnatura packs lentils, ketchup, rice and cane sugar in deposit jars

    Even More Deposit Glass at Alnatura

    28. July 20206. August 2020 Peter Schneider
  • BÖLN finances online tool key figures for direct marketing

    Evaluate Farm Shop From a Business Perspective

    15. July 20206. August 2020 Peter Schneider
  • Natural cosmetics company Weleda starts with City Spa Hamburg

    Weleda Opens Second City Spa

    17. June 202011. June 2020 Peter Schneider

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Experts

  • Bioland partner to better integrate producers, processors and traders

    Bioland Partner Association Newly Founded

    30. July 20206. August 2020 Peter Schneider
  • Bitkom expert Andreas Schweikert on digitization in agriculture

    “Digitization is an Important Pillar in the Sustainable Transformation of Agriculture”

    21. July 202023. July 2020 Peter Schneider
  • Inga Günther calls for animal and nature conservation to be seen in a cycle

    “Fierce discourse in the organic industry”

    16. June 202011. June 2020 Peter Schneider
  • Nadja Holland on the strategy of Weleda AG

    Ethical Procurement as a Competitive Advantage

    9. June 202011. June 2020 Peter Schneider

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