Sustainable Consumer Goods
The Kaufland food chain has expanded its cooperation with Demeter and is now a member of the Bio-Verband. Demeter wants to create more sales opportunities for its farmers and win customers who usually only buy from conventional food retailers. The Federal Association for Natural Foods and Natural Products is critical of this.
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The Federal Ministry of Agriculture offers farmers, scientists, agricultural and environmental associations to participate online in the development of the “Agricultural Strategy 2035”.
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On three floors and around 7,500 square metres of space, Rapunzel wants to make “organic experience” possible with its new visitor centre. The building is currently under construction in Legau in the Unterallgäu, around 20 minutes by car from Memmingen. It is scheduled to open at the beginning of 2022.
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Andreas Schweikert, agriculture officer of the digital association Bitkom, on the interaction between ecology and technology and the challenges that digital developments bring with them in agriculture – such as the serious danger from hackers.
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German canteens and school canteens still have some catching up to do when it comes to organic food. This is to change. But consistent conversion means more than just exchanging products. A look at neighbouring European countries, which are already further ahead in the field of organic out-of-home catering, can be helpful.
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The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
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Products of Rossmann’s own brand Enerbio will in future carry the Bioland association logo. For the Rossmann drugstore chain this is already the second cooperation with a growers’ association, for Bioland it is another big step into conventional trade.
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In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.
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In an interview, Bioland President Jan Plagge reports on the positive effects and challenges of the Corona pandemic, strategies with regard to climate change – especially the increasing drought – and the initiative for the breeding of dual-purpose chickens.
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The competitive environment for organic products has also changed along with the sales structure. In addition, more and more conventional brands are using the classic image and design language of organic products. Organic producers have to develop a new visual identity in order to be perceived as credible and attractive.
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