No “not until 30 years from now” as the European Union intends but already as early as next year, the Followfood GmbH from Friedrichshafen wants to be climate neutral and thus contribute to the fight against global warming.
The EU states are striving for a climate-neutral Europe by 2050. Companies such as the British oil and gas group BP, Deutsche Post DHL and Thyssenkrupp have already announced this. Followfood believes that this is not enough for climate protection, and has therefore committed itself to becoming a climate-neutral company in 2021. The implementation is to take place with the support of Myclimate Germany, which is a cooperation partner for CO₂ offsetting measures.
In accordance with this, not just all 95 products are to be made climate-neutral from 2021 onwards, but also the administration and all transport routes. As the company reports, it will invest about 25 percent of its profits from 2019 in sustainable tree planting projects in Nicaragua, and will also invest in sustainable energy projects in the future.
From mid-2020 onwards, Followfood will also publish an ecological footprint for each product with information on water and soil consumption, toxic substances, et cetera. Transparency is at the heart of the company’s brand: when the company was founded in 2007, it introduced a tracking code on every package under the Followfish brand, which allows consumers to access and track all suppliers and procurement channels of the products and their organic ingredients online.
In 2019, the Bodenretter (Soil Saviour) Initiative was founded to support farmers who want to convert their organic farming in part or completely to regenerative agriculture. A total of 50,000 euros has been paid out of the fund so far. In order to increase the funds for the initiative, all non-fish products will be part of the Bodenretter range as of this year. According to Followfood, five cents per package of frozen organic vegetables, frozen organic pizzas and frozen organic vegetable fruit ice cream as well as 50 cents per bottle of organic wine are being used to support such projects.