The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.
Katherine Hauck is doing her doctorate on the acceptance of organic wine in Germany. She has discovered that young people usually buy it only by chance. However, explanations about the cultivation and processing of the organically produced wine increase the willingness to buy.
The Federal Council has passed an ordinance banning the sweetening of children’s teas. In the past, instant teas in particular have come under fire because of their high sugar content. Although the organic industry has long been setting a good example, it must also react.
On behalf of Fruchthandel magazine, the German market research institute GfK Consumer Panels asked consumers which retail group made the best impression on them in the fruit and vegetable sector. The winner in the category “Organic products” is once again the Hessian company Tegut.
Organic farming is growing worldwide. European countries are ahead in terms of the share of organic land in agriculture, as well as in terms of organic market shares and per capita consumption. Scandinavian countries, Austria and Switzerland are leading the way and can also be a model for Germany in opening up new marketing channels such as out-of-home catering.