German canteens and school canteens still have some catching up to do when it comes to organic food. This is to change. But consistent conversion means more than just exchanging products. A look at neighbouring European countries, which are already further ahead in the field of organic out-of-home catering, can be helpful.
At the end of the day, it’s the numbers that count – whether it’s a new opening or a long-term direct marketing campaign. If you want to analyze the economic strengths and weaknesses of your farm shop, you can use the online tool “KennDi”.
The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.
The tea brand Cupper brings the Allos Hof-Manufaktur a double-digit increase in turnover. The secret is high-quality tea blends in upbeat yet recyclable packaging.
Katherine Hauck is doing her doctorate on the acceptance of organic wine in Germany. She has discovered that young people usually buy it only by chance. However, explanations about the cultivation and processing of the organically produced wine increase the willingness to buy.
The Federal Council has passed an ordinance banning the sweetening of children’s teas. In the past, instant teas in particular have come under fire because of their high sugar content. Although the organic industry has long been setting a good example, it must also react.