Demeter presents the development report 2019/2020. Under the motto “Sharpening the profile” it takes stock of a positive development in biodynamic farming. The increasing demand is also reflected in the social media.
Consistently positive news can be found in the Demeter Annual Report 2019/2020. According to the company, it has grown in terms of area, members and sales: In the reporting period around 100 farmers in Germany joined the Demeter community. In total they cultivate 93,000 hectares of land.
Nearly 800 new Demeter products can be found in the specialist and retail trade, and the turnover per Demeter farm has grown by an average of 27 percent. The Demeter Association as a whole had an annual budget of around 7.3 million euros. The social media also experienced an upward trend: Instagram is currently followed by Demeter with almost 24,000 people, and on Facebook the company has around 73,000 subscribers.
The end for plastic packaging
According to Demeter board member Alexander Gerber, the Demeter year was characterised by “intensive work on guidelines, which is trend-setting for biodynamic farming”. For example, plastic packaging for Demeter fruit and vegetables will be banned from 1 January 2022. “Especially in times when we are growing on a broad scale, it is essential that we sharpen our profile”, Gerber formulates the endeavour.
In the long term, other products should also be packaged in a more environmentally friendly way. The new seal “Time to two for cow and calf” can certainly be described as a milestone. The joint project of Demeter hay-milk farmers and the Provieh livestock protection association is aimed at cow-bound calf rearing. So far, however, it has been limited to southern Germany.
Environmental protection also in the Caribbean
A more global issue was the cultivation of bananas. Currently Demeter banana bunches are also being covered with a plastic bag to keep pests away. The Banelino project in the Dominican Republic now uses fully compostable paper instead of plastic. Balance: On 140 hectares, the paper bags avoid the use of 43,140 kilos of plastic every year.
The annual report can be downloaded here.