Marketing

Natural cosmetics company Weleda starts with City Spa Hamburg
     

Weleda Opens Second City Spa

The producer of natural cosmetics and anthroposophical medicines, Weleda, has been present with a City Spa in Hamburg since the beginning of the year. The second spa in Germany is scheduled to open in Stuttgart in the summer. The Weleda brand should thus gain publicity.

Inga Günther calls for animal and nature conservation to be seen in a cycle
     

“Fierce discourse in the organic industry”

Inga Günther, managing director of Ökologische Tierzucht GmbH (ÖTZ), is committed to the rearing of male chicks. For her, animal and nature conservation is always to be seen in a cycle. This is in line with the ÖTZ, a co-operation between Demeter and Bioland.

FairWild demands more consumer education
     

The FairWild Seal: “Getting the Consumers on Board”

Producers, traders and consumers of organic products with wild plant ingredients are sometimes faced with a problem: the sustainability of procurement is difficult to track, and even existing organic labels do not offer any security. This is where the FairWild certification system comes in – and calls for more educational work with consumers.

Natural cosmetics manufacturers must do more to clarify the origin of wild plants
     

Wild Plants and Natural Cosmetics – an Issue Under the Radar

Wild plants are often not harvested according to sustainability criteria and supply chains are difficult to trace. Manufacturers and retailers can still do a lot to ensure sustainable procurement for their products.

Rossmann's own brand Enerbio will bear the Bioland association logo in future
     

Bioland Cooperates With Rossmann

Products of Rossmann’s own brand Enerbio will in future carry the Bioland association logo. For the Rossmann drugstore chain this is already the second cooperation with a growers’ association, for Bioland it is another big step into conventional trade.

Nadja Holland on the strategy of Weleda AG
        

Ethical Procurement as a Competitive Advantage

In an interview, Nadja Holland, Regional Director Market DACH at Weleda AG, explains which product groups benefit from Corona, how Weleda intends to further increase the proportion of organic products and why sustainable packaging for natural cosmetics is a particular challenge.

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